The 2017 Pantone Color of the year is “Greenery”, who decided that?
Every year there are forecasts made as to what color palettes will be most popular in the year to come. These predictions are made by numerous institutions and style agencies, the Pantone Color Institute and Dulux are the two most prominent and well known of these institutions.
How are these colors picked?
Groups like the Pantone Color Institute are made up of correspondents and color experts. Correspondents, located all over the world, gather and report information from several sources. Fashion runways are a big source of information, and color experts who analyze and experiment with colors. Color palettes are then announced and from there.
Should I follow these color forecasts?
Short answer, no, you don’t have to. Color predictions will influence the goods and advertising images that will be presented to consumers. In the end, it is up to you, the consumer, to decide if you like something. Color trends come and go, but you’re the one who has to live with it.
If you’d like to read more about the 2017 colors of the year, check out the links below.